In our recent article, Strategic Visibility in the AI Search Era: A CEO’s Guide, we explored how Google’s shift toward AI-generated search results is reshaping how middle-market companies are discovered and evaluated. For founders and CEOs preparing for growth, capital raises, or exits, visibility now directly connects to valuation and credibility.

This week, we’re sharing the five steps every CEO can take to ensure their company is discoverable, differentiated, and deal-ready in the new search environment.

In the AI Search Era, your company’s digital footprint is no longer just marketing—it’s strategy. By following these five steps, you can help to ensure your company’s story is told accurately, discovered early, and trusted deeply by customers, investors, partners, and potential acquirers alike.